Website localization as we all know is an expensive way to increase our reach in the international market but the question that lies here is: What benefits can you get from website localization? Is it worth it to get website localization services? So, here are some fast facts that you can thinker on why you should start now:
1. Increase Your Global Reach
I bet most of you are surprised with this result and some of you even thinking that the English language is the most widely used language on Earth. Sad to say, according to statista.com and other sites, majority of the globe is dominated by the Chinese language.
Although, there are almost 200 native Chinese dialects, these five dialects are the most common namely: Yue, Min, Wu, Hakka and Mandarin where it is considered the most popular of them all. Statistically, approximately there are almost 1.2 Billion Chinese language users in all-over 35 countries around the world. Aside, from the English language as you can see with the statistics Chinese and Spanish are the 1st and 2nd most widely used language around the world. 2. Increases User EngagementIncrease user engagement thru your website localization efforts. With proper SEO/Search Engine Optimization in tandem with good content marketing and website localization, traffic and user engagement would definitely reach new heights. One thing that one should take note of, make sure that there are enough action buttons and the pages should have a fast loading time. 3. Builds CredibilityAfter an increased traffic and user engagement, and successful website localization, users can now tell indirectly on their minds that you are serious in reaching out to them. Now that users understand the contents of your website, users can now check your products or services, its pros and cons and the reviews from your past customers further increasing that trust that they have on you. 4. Brand IdentityA formula of increased user engagement plus high credibility would result definitely to an increased popularity of your brand. Demand of your products and services would definitely increase as the trust put unto your business is increased. Increased New and Returning visitors would definitely be good to you as long as you are maintaining and improving your products and services and also your website. 5. Increase Sales and ConversionYour brand is more popular more than ever which results to one of your end goals which is to increase sales and conversions of your company.
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